¡Hola!
I'm a designer from Managua, Nicaragua. I have worked for more than 12 years in different fields of design, such as branding, editorial, content creation, animation, and digital marketing. Currently, I am working on branding and service design projects in Barcelona.
Here are some things you didn't ask to know about me but I'll tell you anyways.
My Favorites
Books
Pale Blue Dot
Cosmos
The Exorcist
TV Shows
M.A.S.H (Huge Alan Alda fan)
The Office
30 Rock
Broad City
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Movies
When Harry Met Sally
Stranger than Fiction
Arrival
Some Like it Hot
Music
Paul Simon
Orville Peck
David Byrne
Haim
CV
OPINNO Healthcare
(2023-Present)
Innovation & Design Consultant
-Developed and executed communication plans for innovation call projects, overseeing and managing the entire process from conception to implementation.
-Designed and produced multimedia content, including social media posts, copies, short videos, and other visual materials to support the communication strategies.
-Created and structured Pitch Decks, ensuring clear, and engaging presentations for innovation initiatives.
-Conceptualized, facilitated, and led innovation workshops using Agile, Lean, and Design Thinking methodologies to drive problem-solving processes.
-Compiled and analyzed project reports, synthesizing key insights and performance metrics to assess project impact and improve future projects.
Mercon Coffee Group
(2021-2022)
Marketing Coordinator
- Developed and executed marketing campaigns for the group’s specialty coffee division, and other business units, aligning initiatives with the group’s strategic goals.
-Designed and implemented a storytelling strategy around sustainability, effectively showcasing the group’s commitment through the voices and experiences of coffee producers and their communities.
-Led the conceptualization of photo and video shoots for the group’s initiatives and marketing campaigns, ensuring compelling and high-quality visual storytelling.
(2017-2021)
Design & Creativity Analyst
- Led the concept, design and production of all visual materials, strengthening the internal and external positioning of the brand across all business units worldwide.
- Designed and developed the group’s first Sustainability Report, effectively communicating the its achievements in sustainability and impact to stakeholders.
(2016-2017)
Communication Analyst
- Created and executed global culture campaigns in 7 countries in America, Europe, and Asia, reinforcing the company’s values and identity among employees.
- Managed internal communication channels, including email announcements, bulletin boards, and the intranet, ensuring effective communication and driving company culture.
- Designed and produced content for Mercon News, the group’s internal newsletter, enhancing employee engagement and culture.
Centroamerica Cuenta 2015 Festival
(2015-2016)
Designer
- Created the visual identity for the Centroamérica Cuenta Literature Festival, establishing a cohesive and recognizable brand presence.
- Designed various digital and print materials, including event programs, banners, social media graphics, and promotional publications.
Universidad
Americana
(2014)
Designer
- Led the visual identity redesign of the university, ensuring a modern and cohesive brand presence.
- Developed a comprehensive brand manual and iconography system for all departments and schools, standardizing visual communication across the institution.
Impresiones BC
(2013 - 2014)
Junior Designer
- Supervised the design and production of various print materials, ensuring high-quality execution and brand consistency.
- Managed the preparation and coordination of print products according to customer specifications, optimizing workflow efficiency and client satisfaction
Pictograma
(2011-2015)
Student-lead design collective
- Developed corporate identities for small tourism businesses, enhancing their brand presence and visual communication.
- Curated, retouched, and designed the photographic layout for the university’s 20th-anniversary publication, ensuring a cohesive and visually engaging presentation.
Rubén Darío: Exhibition of Documents and Personal Manuscripts
- Designed the logo and visual identity for the exhibition, establishing a strong and cohesive graphic line.
- Created invitations, promotional materials, and a video, effectively communicating the exhibition’s theme and significance.
- Led the assembly and visual arrangement of the exhibition, ensuring a compelling and immersive experience for visitors.
San Marcos, City Brand
- Developed the visual identity and brand book for the city, defining key brand elements to strengthen its identity and recognition.
Education
Master in Editorial Design
ELISAVA School of Design and Engineering
Fundamentals of Storytelling
NYU- Online non-degree course
Bachelors in Design & Communication
Universidad Americana
Languages
Español
Native
English
Fluid-Advanced
Skills
Branding
Editorial Design
Figma
Illustrator
Photoshop
InDesign
Premiere Pro
After Effects
MS Word
Powerpoint
Excel