I'm a 30-year-old designer from Managua, Nicaragua. I have been working, for more than 10 years, in different fields of design such as branding, editorial, content creation, animation, and digital marketing. Currently, I just finished my Master's Degree in Editorial Design and I am looking to work and focus on design and communication for sustainability.
Here are some things you didn't ask to know about me but I'll tell you anyways.
¡Hola!
My Favorites
Books
Pale Blue Dot
Cosmos
The Exorcist
TV Shows
M.A.S.H (Huge Alan Alda fan)
The Office
30 Rock
Broad City
.jpg)
Movies
When Harry Met Sally
Stranger than Fiction
Arrival
Some Like it Hot
Music
Orville Peck
David Byrne
Paul Simon
Haim
CV
Mercon Coffee Group
(2021-2022)
Marketing Coordinator
Creation of marketing campaigns for the specialty coffee unit, Mercon Specialty, and marketing initiatives for the group and its business unit.
Development of a storytelling strategy around sustainability, effectively communicating the group’s sustainability strategy through the stories of coffee producers and their communities.
(2017-2021)
Design & Creativity Analyst
Responsible for all graphic design materials, and managing to position of the Mercon brand internally and externally for all business units.
Development, design, and production of the group’s first sustainability report, effectively communicating the group’s annual achievements to the different stakeholders.
(2016-2017)
Communication Analyst
Creation of culture campaigns for employees globally to reinforce the culture within the group.
Management of internal communication channels, such as e-mail announcements, bulletin boards, and intranet.
Design and production of content for the group’s newsletter, Mercon News.
AVAND
Company
(2015-2016)
Junior Designer
Development of marketing campaigns for local brands and institutions as well as the design and update of website templates for different local brands.
Centroamerica Cuenta 2015 Festival
(2015-2016)
Designer
Creation of the visual identity for the “Centroamérica Cuenta” Literature Festival.
Design of digital materials and printed products. Among them: Program, banners, publications, and arts for social media.
Universidad
Americana
(2014)
Designer
Redesign of the visual identity of the university.
Development of a comprehensive brand manual and iconography for all departments and schools.
Impresiones BC
(2013 - 2014)
Junior Designer
Supervision of development of various print materials.
Preparation and coordination of products according to customers' orders.
Pictograma
(2011-2015)
Student-lead design collective
Development of corporate identity for small tourism companies.
Curation, retouching and editing of photographs and layout of the 20th anniversary of the university.
Rubén Darío: Exhibition of Documents and Personal Manuscripts.
Creation of logo and graphic line, invitations, video and assembly of the exhibition.
San Marcos, City Brand
Development of visual identity and brandbook.
Education
Master in Editorial Design
ELISAVA School of Design and Engineering
Fundamentals of Storytelling
NYU- Online non-degree course
Bachelors in Design & Communication
Universidad Americana
Languages
Español
Native
English
Fluid-Advanced
Francés
Basic
Skills
Branding
Editorial Design
Illustrator
Photoshop
InDesign
Figma
Premiere Pro
After Effects
MS Word
Powerpoint
Excel